Unleash Your Inner On-Camera Charisma: Tips for B2B YouTubers

Are you ready to unlock your on-camera charisma and become better on camera for your B2B YouTube channel? Your in the right place.

A solid on-camera performance is one of the most crucial aspects of a business-oriented YouTube channel. You need to connect with your audience through the screen to build trust. However, as daunting as being the company's main on-screen talent sounds, it can be done right and wrong. That's why we created this guide to help you come off as a rock star while explaining your trickiest B2B topics on camera. Let's look at how you can become an on-camera B2B celebrity.

We've broken down the on-camera filming process into three segments to organize how to get your on-camera performance right from before shooting to during filming and even afterward.

Before Filming Checklist:

Professional athletes always warm up before their big game. Filming a YouTube video is a lot like that too. You don't want to jump into filming before you've finished your pre-filming warm-up routine. In this section, we'll walk through the actions we recommend before filming so your video, and you will appear as professional as possible.

Step 1: Study Your Material

Unless you're a subject matter expert, you must re-read your script before you hit that record button until you know it inside-out. We recommend you practice until you understand the script's topic in detail.

This preparation - although tedious, will help you become more confident on camera and prevent you from freezing. Freezing or stopping during your take happens to almost everyone, drawing out the filming process. It's also harder to get back into the groove of performing after you freeze, so avoiding this by studying your script is essential.

If your script is thick and detailed, consider breaking it down into smaller sections and focusing on the main ideas within them. This is so you can recall them easily and sound less robotic when delivering them.

Step 2: Get Caffeinated & Hydrated, And Fed.

Filming is tiring work. The last thing you want is to get distracted mid-film session when your mouth gets dry, or you start to get tired and require a sip of coffee. Before you begin filming, prepare a coffee or tea and have a glass of water on standby to keep you hydrated and caffeinated. These amenities will keep you comfortable and help you focus on delivering your lines to the highest quality while looking excited on camera.

Step 3: Find A Comfy Recording Environment

Make sure you're filming in an environment that makes you genuinely comfortable. Your calmness and confidence will increase when you find a good recording environment free from distractions, translating into a much better on-camera composure. 

These subtle changes will signal to the audience that you're in your element and make you come off better to your audience. Alternatively, suppose you're filming in an environment where you're uneasy. In that case, your audience can immediately tell you're uncomfortable - and you don't want to minimize awkward on-camera performances with your brand as much as possible. So, relax and loosen up because when you're comfy, your audience is too.

During Filming Checklist:

Now it's time to hit the record button. Take a deep breath, don't worry so much, and whatever you do, don't stop! You'll be the most nervous in this phase, but it's the most fun part.

Step 1: Dress Right

The first rule of being on camera is ensuring you're dressed for success. Remember, viewers will make snap judgments about you and whether they will spend their time watching you based solely on how you appear on camera. So, dress professionally or, at least, in line with your brand. 

When you're on camera, you become a manifestation of the brand, so attaching a professional look to your business is essential. As an added bonus, dressing well will also increase your confidence and help your vocal delivery as well. 

Step 2: Smile Before Every Take

Before every take, starting with a big smile is essential. A simple smile changes everything from your tone, posture, and delivery of your lines. This gives your audience the energy to engage in your comment section. Smiling before each take also makes you appear more friendly and engaged in the topic at hand. So, smile big, relax, and signal positivity to your audience. 

Step 3: Don't Forget to Blink

Be sure to blink at an average rate during filming. If you don't, you can look like a serial killer to your audience. And don't laugh either, as this is a natural phenomenon. Non-blinking happens more often than not and can create an uncomfortable video for your viewers. The stress of being on camera can cause you to do strange things but be mindful of your blinking and eye movements, and you will come off much warmer to the viewers. 

Step 4: Speak From Your Diaphragm

Now, when speaking into the camera, you must tell from your stomach rather than your nose. This gives you a more authoritative and impactful presence and will improve your tonation on camera. The deeper sound will make the viewer feel you are physically closer to them, making a deeper connection.

Step 5: Pretend The Camera Is Your Best Friend

To ensure you create a tremendous on-camera performance for your viewers, you must pretend the camera is your best friend. Making an excellent video performance lies in how you treat the camera. Instead of talking down to it, talk to it like It's one person you know very well. 

And to amp up your performance a little more, make sure that one person feels special. You can even put their picture behind the camera to reinforce the idea. Remember this concept when shooting your next video, and we guarantee your on-camera personality will come out 100x better.

Step 6: Don't Stop Your Takes - Power Through The Flubs

When you're in the heat of recording, you could eventually blank on what you will say next. You may also say horribly wrong, lose your composure, and freeze. Do not do this. When you freeze, it is much harder to continue getting through the script. If this happens, you must use all your strength to keep going and power through the mistake. And don't worry; a few errors make you appear more authentic to your audience.

Step 7: Practice Posture and Motion

Feel free to move your body around when filming. Whether it's talking with your hands or jumping up and down, if it's used in moderation and aligned with your content idea, motion in your videos can evoke emotion from the audience and increase watch time.

Also, be sure to monitor your posture as well. If you're unsure of your performance so far, you will curl your body inward, and as a result, your performance level will take a nose-dive. Remember to put your shoulders back, loosen up your body, and talk with your hands when you present on camera.

Post-Filming Checklist:

Phew! You've finished your video. That wasn't so bad, was it? Now it's time for some reflection. In the post-filming checklist, we reflect on our on-camera performance to see where to improve. 

Step 1: Review Your On-Camera Performance 

Finally, you can relax… a little bit. After you finish filming, it's time to reflect on your gestures, how you moved, your line delivery, your eye content with the lens, and your posture. Reviewing your performances is critical to improving them. Study these closely and note where you can improve and places where you did well.

Step 2: Identify Simplification Areas

Another important on-camera mastery area is saying complicated sentences concisely. Rewatch your video and note the places where you feel you've said more than you needed to for you to get the point across. When you see where you're extending your sentences, you can practice simplifying them more easily. 

Let Us Help You Become Better On-Camera

Do you need help with how you can improve your performance on camera? Don't worry. We have you covered. At Video Herd, we've helped numerous clients hit home runs on their videos through remote coaching. If you want to try an online-coaching session with us to boost your B2B YouTube video performance, click the box below.