How to Boost your Discoverability on YouTube in 2023

In the era of digital marketing, video is not just a trend; it's a necessity. In 2023, with an ever-growing online audience, it's more important than ever to make your video content easily discoverable to your potential clients. As video continues to dominate the digital landscape, standing out from the competition requires strategic planning. In this guide, we’ll navigate through key steps that are critical for enhancing your video content's visibility across YouTube's algorithms and recommended pages.

Step 1: Craft Quality Video Content

Before even thinking about SEO, the priority is to create compelling and visually engaging videos, that people are committed to watch. For people who've never made YouTube or social media video content before, this can take time to pull off. But, when you do get there, you should have content that's entertaining and valuable to your viewers. Getting to this point in your video marketing journey is not easy, however we can help you. If you're just starting check out our article on creating better B2B YouTube content first.

Now, whether you're This could be through educational insights, entertainment, or solutions to their problems. Consider crafting educational videos that resonate with both your brand's message and your audience’s interests. A captivating narrative, clear audio, and professional-grade visuals are the hallmarks of content that draws viewers in and keeps them engaged.

Step 2: Master the Art of Keyword Research

During your video production phase, start collecting a list of relevant short-tail and long-tail, primary and secondary keywords. These should be woven naturally into your titles, descriptions, and transcripts. This isn’t just a one-off task; regular updates to your keyword bank as trends and algorithms evolve are vital. Tap into keyword research tools to help streamline this process. Consider tools like Google’s Trends or SEMrush to see what's taking off. Even take a look at your own website's analytics as well. They can help you find trending keywords that are highly relevant to your audience and have a reasonable competition level.

Step 3: Expand Across Social Media Channels

For broader brand exposure, you can't stop at YouTube. You must repurpose snippets of your content for Instagram and TikTok reels to further bolster your brand recognition. These platforms allow for direct engagement with your audience and are tailored for social sharing and viral loops. Businesses can also use LinkedIn and Twitter to get their YouTube content in front of other types of audiences.

Step 4: Optimize Titles and Descriptions

Your video's title should be clear, captivating, and infused with your target keywords. However this rule can be broken when you've fully mastered the curiosity gap. It's the first thing your potential viewers see, so make it count! When it comes to descriptions, aim for a concise and persuasive summary of your video. Utilize YouTube's 5000-character space wisely to provide in-depth information, additional links, and naturally incorporate your primary and secondary keywords.

Step 5: Design Eye-Catching Thumbnails

Thumbnails are the billboards of the digital video world. Create thumbnails that stand out and instantly grab attention. High-quality, relevant images with bold, readable text and vibrant colors usually work well. This is your chance to make a strong first impression, encouraging users to click through and watch your video.

Step 6: Utilize Transcripts for Accessibility and SEO

By providing transcripts, you’re creating an avenue for viewers who prefer or need to consume content without audio. This is a significant nod towards inclusivity. Using closed captions can increase your appeal in YouTube's algorithms and Google's search engine results page. Consider breaking transcripts into chapters with subheadings to further improve readability and SEO.

Step 7: Tagging for Maximum Reach

YouTube allows for you to add a few specific tags related to the content of the video. Make use of this feature to link your content with specific and related search queries, helping YouTube’s algorithm understand your content and potentially increasing your visibility. You can also add the location where you shot the video. Add this as well if you find it is relevant.

Conclusion

In 2023, video content remains king, but the kingdom is vast and crowded. It’s not enough to produce stellar videos; your content must be easily discoverable by your target audience. By focusing on quality, effective keyword research, choosing the social platforms to spread it, you can position your video content to rise above the digital noise and truly connect with your viewers. As we move further into the digital age, these practices are not just recommendations; they are necessities for those looking to thrive in the digital space. If you need help breaking into the kingdom of video content, we can help. Contact us today to start marketing on YouTube!