Learn YouTube Marketing | VideoHerd Blog

It's no secret that the horizontal scrolling video format has claimed its spot on all major social media platforms. You may have even scrolled across some before reading this article. We know it's hard to escape these addictive vertical bite-sized social media videos. This is also why we're telling you to join in on them.

Let’s be honest, hiring a YouTuber who will make content for your brand is a rarity in this world. The people who have the skills likely are already YouTubing themselves and probably making more than you’re willing to pay them. That’s why you will likely have to invest in an employee deeply or train up a videographer to become your in-house YouTuber. This takes a huge time investment but is equal to the time takes to find one in the wild or train one yourself. Pick your poison accordingly.

Global brands are investing in an organic first YouTube video marketing strategy to meet their potential and existing prospects on the platform they love spending time on. They're also changing the type of content they're producing as well. Switching from a promotional-first to an educational-first content approach to inform and add value to potential prospects before positioning their products.

Ready to charm your B2B YouTube audience with your on-camera charisma? Our guide helps you uncover the secrets to winning on-camera performances. Learn how to prepare, perform, and post-review like a pro. Your journey to becoming a B2B YouTube sensation starts here with Video Herd!

In 2023, video content remains king, but the kingdom is vast and crowded. It’s not enough to produce stellar videos; your content must be easily discoverable by your target audience. By focusing on quality, effective keyword research, choosing the social platforms to spread it, you can position your video content to rise above the digital noise and truly connect with your viewers.

Whether you're a seasoned content creator or stepping into the world of content generation, YouTube's recent introduction of creative tools on Shorts is set to elevate your content and catapult your creative expressions to new heights. From the potential of monetization via the YouTube Partner Program to the innovation brought by new features, this guide is tailored to lead you through the strategic utilization of YouTube Shorts.