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How to Create Better B2B YouTube Content in 2023
Category: YouTube Content Strategy
Keeping the creative juice flowing so you can create better B2B content in 2023 for your organization's YouTube channel can be a challenging task for any marketer.
But worry not—there's a treasure trove of B2B video ideas out there if you know where to look and listen in the digital world.
In this post, we'll delve into five key areas to keep in mind for your next B2B YouTube video upload. So, buckle up and get ready to unlock the guidelines of creating compelling content for your business YouTube channel!
1. Have Some Fun but Stay on Brand
As B2B marketers, it can feel like we’re creating content for corporations without much human touch. But here’s the secret. At the end of the day, both B2B and B2C marketers are constantly creating content for people. To keep that human audience engaged, especially in a B2B context, mixing some fun into your content while still staying on the business-critical issue is essential.
With YouTube content, this can come in the form of writing jokes in your scripts, having humorous visuals pop up on the screen, or even including storytelling. Adding these elements to your B2B YouTube content will give you a huge advantage against competitors, especially when it's done tastefully.
Furthermore, when you create fun and valuable B2B YouTube content, your channel will benefit from increased audience watch time and healthier like-to-dislike ratios. You’ll also have the algorithm reward your channel through increased reach on YouTube.
2. Prioritize Quality over Quantity
We would instead you post five fantastic videos yearly than fifty mediocre ones. In B2B YouTube marketing, taking that extra time to prioritize creating valuable content will outperform mass-producing content any day of the week. To ensure you’re creating valuable content, include your original research, statistics, and concise scripting so your busy B2B audience can digest the value quickly.
Furthermore, to entice your audience to click through to your video, you should focus on video topics your make your viewers believe they would be missing out if they weren’t to watch it right now. Then, deliver on the promised value with overwhelming valuable content.
B2B audiences are busy people, they won't turn their attention to just anything on the internet. To get through to them and solidify your business as a great content resource, you must constantly provide outstanding value and a human touch to keep them engaged.
3. Make Boring Topics Informative and Interesting
In B2B content marketing, there is a myriad of topics that are less exciting to talk about than in the B2C sphere. In business, complex, technological, legal, or process issues are often encountered that could greatly benefit from clear and concise YouTube videos being made on them.
Where there is an information gap, sometimes due to the lack of excitement, there is an opportunity for your channel to fill that gap with your own branded content. This is especially beneficial to you and your audience if it intersects with the products and services you produce.
When you’re first building out your B2B YouTube channel, we recommend you look at a few less-than-alluring topics you can clear up for your target audience. In doing this, your business will start to gain relevance and cement yourself as a thought leader in a small space quickly. Ultimately, doing this will give you the legs you need to build up your YouTube channels’ influence further into the future.
4. Study Your Comments for Inspiration
As your B2B YouTube channel grows, you’ll start seeing commenters post their thoughts and feelings regarding the video content you’re creating. It’s critical to pay close attention to these as they can expose unique video ideas for your channel.
Often, commenters reveal hidden pain points inside their business roles and industry, which can be a goldmine for you to leverage into further video content. Due to the semi-anonymity YouTube can provide users, these comments come from an authentic place.
Furthermore, if your content is niche enough, you have a higher chance of a decision-maker watching it. Look and listen closely to what people are saying on your videos to steer your future content and to glean insights into potential business blockers these people have.
5. Tie Everything Back to a Business and Marketing Goal
It’s important to only create video content that aligns with your company’s business and marketing goals. Doing so will prevent you from wasting resources on content that doesn’t produce an ROI. An easy to fall into trap mentioned in our article on how YouTube is disrupting the classic corporate video.
Either way, Having your end goal in mind early gives the creative team a shared rally point from which they can create the content around. Whether your goal is to generate 50 new PDF downloads from YouTube, or reach two-hundred monthly page views to your website from YouTube, once you know your end goal, you can start to plan out what tactics you’ll use to reach those goals.
6. Get Support With Your Content Strategy
Interested in creating outstanding Business to Business YouTube video content for your company? You’re in the right place. We’ve helped numerous organizations develop a YouTube video marketing strategy to create content that drives them closer to their business goals.
To take your content strategy to the next level and turn your YouTube channel into a business acquisition channel, drop us a message to kickstart your YouTube Content Strategy or click the button below to learn more about our services.
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